Spending a lot of time in the content marketing arena makes you notice a lot of trends and many companies also invest in these strategies and initiatives. At times, a strategy that works for one company might not work for the other. While sometimes the strategy does not work because of an obvious mistake, other times it is simply because some trend in the market has been overlooked. Many companies providing content marketing services in the market today serve B2B customers more and lesser of B2C customers. Therefore, the marketing approach for each of them should be distinctly different since the target audience is different. This website http://contentmarketinginstitute.com/developing-a-strategy/ will be able to throw more light on why this distinction is important.
Most often the strategies are created under the pressure of deadlines, budget, managing the available resources, change of plan and generally how the business work. While these reasons make sense, it is not an excuse for not developing a proper strategy. Here is where the importance of content strategy comes into the picture.
Visuals That Catches The Eye
One of the common mistakes is that companies use some bland picture with a text and assume that they have created a visual content that is appealing to the customers. However, this is not true. Using just some image does not serve the purpose. It is important to use images that speak for themselves and improve your content and they don’t look like they have been inserted deliberately for the sake of using an image. There are many interesting visual aids that are available today such as infographics, charts and various slide sharing options. Put these to good use and create content that draws the customer’s eye.
Readable, Shareable And Well Written Articles
Ever wondered why some content or articles go viral? In today’s content marketing world, thousands of articles of articles get published in a day. However, only some of them go viral capturing all audiences. BuzzSumo did this analysis and they came up with some features of these viral articles. Some of the factors include articles that are longer ranging from 3000 to 10,000 words, with images and written considering the emotional factor as well appealed to many readers. These articles are also promoted for several days, weeks and months after they are written. They also get shared by at least one influencer.
Many of the B2C content that gets developed does not even meet the expectations of these viral articles it is written typically breaking all these rules and it’s no wonder that they do not feature anywhere near these viral articles. Some of the steps you can follow to imbibe the viral strategy is try writing articles longer than 1000 words margin. Do not write like a bot rather, think about it from the reader’s point of view and include interesting anecdotes and statistics that will engage them. After writing send your article send it to one of the influencers and ask for their opinion. If your article is good, maybe he or she will share it on their Facebook for twitter or LinkedIn page that gets you the much-needed attention.